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Yu-Hui Lin

Data Enthusiast

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About Me

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I'm an MS Business Analytics and Information Management graduate student with five years of financial industry experience. I'm passionate about analytics. Proficient in Python, Tableau, MySQL, AWS, and more, I excel in leveraging quantitative methods to solve business challenges and drive innovation. With hands-on experience in data-driven projects, I bring a versatile skill set ready to make impactful contributions to any analytics team.

Experience

Microsoft Corporation, Inc.

Intern (via Purdue Industry Practicum)

  • Spearheaded the development of a solution integrating Large Language Models (LLMs) and image-to-text technology to generate product descriptions for a national retailer, resulting in a 99% reduction in labor time
  • Addressing the challenge of incomplete or inadequate descriptions of 110 thousands of products, leading to a 73% improvement rate for products with unqualified descriptions or only images
  • Designed an architecture on the Microsoft Azure platform to deploy the solution, which was shortlisted for the national INFORMS Analytics Conference Poster Competition

E.Sun Financial Holding Company, Ltd.

Investor Relations Manager

  • Developed 10 roadshows to acquire new investors, which increased institutional shareholders by 34%
  • Boosted corporate brand image by optimizing multidisciplinary team dynamics to win “Best Bank in Taiwan” by Forbes and “Most Valuable Banking Brand in Taiwan” by The Banker
  • Led cross-functional teams to adopt ESG ratings, engage shareholders on ESG topics, and initiate projects to promote corporate sustainability, resulting in best ESG rating from external agencies(MSCI, Sustainalytics)

E.Sun Financial Holding Company, Ltd.

Credit Analyst, Corporate Banking

  • Assessed creditworthiness of corporate loan applicants and reported to loan review committee, achieving 0% default rate on 46 evaluated cases
  • Engineered and executed project to build business with Taiwan’s corporate conglomerate; achieved 60%+ customer penetration and 20% growth in cross-selling
  • Organized and led departmental orientation training for new employees that resulted in a 100% satisfaction rate

Schroder Investment Management Ltd.

Intern, Marketing Division

  • Tracked and analyzed monthly performance data of 200+ mutual funds and provided key insights for marketing initiatives; optimized analysis process with Excel, which reduced processing time by 25%
  • Researched consumers’ retirement plans and investment habits to produce direct marketing emails, which boosted annual email view rate by 12%

Education

Purdue University

August 2023 - August 2024

MSc in Business Analytics and Information Management

National Taiwan University

September 2014 - June 2016

MBA in Finance

National Kaohsiung University

September 2010 - June 2014

BA in Economics

Projects

Leveraging Machine Learning to Generate Product Descriptions in eCommerce

April 2024

This project tackled the issue of inadequate product descriptions in e-Commerce by utilizing Large Language Models and image-to-text technology. Working with a national retailer, we proposed novel solution to improve the quality of product descriptions for 111,000 unique items. The solution successfully enhances 73% of products with insufficient descriptions or only images, thereby boosting customer experience.

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Iowa Graduate Business Analytics Case Competition

April 2024

Our team represented Purdue University's Daniels School of Business to participate the case competition. We delved into analyzing and proposing actionable recommendations for a leading sustainable aluminum packaging solutions firm. We performed data analysis, leveraged external sources, and employed advanced modeling techniques like PCA, clustering, and LLMs. With a focus on operational excellence and HR strategies, our presentation captivated the panel, leading to engaging discussions and valuable feedback from judges.

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Crossroads Classic Analytics Challenge

February 2024

This project aimed to predict ticket purchases and identify whether tickets would be bought on the primary or secondary market for NCAA Division I Women’s Basketball. The methodology included data exploration, feature engineering, and model building. Our final model was Gradient Boosting, which secured 8th place out of 54 teams from 4 universities. Results were visualized using Tableau to highlight key trends and the model's effectiveness in predicting ticket purchases.

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Forecasting Walmart Sales with Machine Learning

February 2024

In this project, our team predicted Walmart's sales based on the dataset from a Kaggle competition. We applied tree-based models, ensemble methods, Deep Neural Networks, Long Short-term Memory (LSTM), and Transformer. We achieved a weighted root mean squared scaled error (RMSSE) of 0.686.

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Inappropriate Content Detecting

December 2023

Our team developed a model to detect inappropriate content in the posted articles on Craigslist, a classified advertisements website. We scraped the website to obtain our training data and utilized large language model to label the data. Then, we selected the logistic regression model as the final model from a variety of models, such as SVM, Naive Bayes, Gradient Boosting, and Deep Neural Networks. The final model achieved an AUC score of 0.88. The model can be applied to provide a better customer experience.

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Data for Good

Data 4 Good Case Competition

November 2023

I achieved 4th place among 290 student teams nationwide on the Kaggle Leaderboard by leveraging Large Language Models (LLMs) to automate medical documentation extraction. Through meticulous model selection and prompt engineering techniques, I optimized Named Entity Recognition (NER) outputs for precise extraction of vital patient data. Employing post-processing techniques such as filling in missing values, reformatting, and error checking, I attained an impressive Word Error Rate of 0.54.

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Airbnb Super Host Analysis

November 2023

This project proposed a data-driven business strategy for Airbnb. First, we proved that superhosts can earn higher revenue than normal hosts using difference-in-difference estimation. Second, we built a gradient-boosting model to predict potential superhosts. Lastly, we recommended that Airbnb provide customized incentives for these potential superhosts to drive Airbnb's profit based on our revenue-predicting model.

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Skills

Tools